HOW TO GIVE YOUR CAMPAIGN MOMENTUM
There’s plenty to be gained by adding value to your audience. To do this, your social campaigns must be strategic in purpose and rationale. To execute, we’re going to create a simple, basic guide for activating super-effective social media campaigns – set to generate some serious momentum. It’s crucial to know 53% of the world’s population is on social media – more than 420Bn people (Statistica), with each person spending an average of 2hrs 25mins on socials (GlobalWebIndex).
Activating a social campaign requires strategic planning around budgets, time constraints and the underlying message. Let’s say its purpose is brand development. Have you defined a clear goal, in line with your broader marketing strategy? For example, to improve following by 100 before end of Q1 with a month-long social campaign across IG & FB. This example is SMART, with clear direction in place. Now, how are we going to achieve this? With targeted product and service advertisement which beats the drum on a consistent message…
Getting your products/services seen is a great challenge. With a goal in place, we can now think about what sort of content we’re going to put out to increase the following. Various media has a greater impact than others. Short-form video gets more engagement than images for example, whereas infographics or carousels do better than single image media. It’s all about what you’re putting out and the frequency at which you’re doing so. Meaning you need a solid content calendar plan…
With the UK in lockdown, it’s no secret more people are on social media. The key to lockdown advertising is authenticity and brand reassurance. These are challenging times; consumers place brand trust high in the priority list when deciding to engage a product or service.
Therefore, your content calendar should have a consistent posting frequency, with messaging that’s concurrent with the point you’re getting across (reassurance of product quality for example), with a hook that’ll make your content recognisable with an appropriate hashtag. Thus linking to its counterparts as a broader posting strategy, as opposed to singular posts which can be futile as a long-term strategy.