Last month, we discussed key 2021 industry trends you couldn’t afford to miss – not if you wanted to activate a strong digital marketing strategy to begin the year! This blog builds on that foundation, informing you of the latest trends and statistics relevant to boosting current content strategies, helping you stay ahead of the curve. Let’s generate some momentum!
THE LAY OF THE LAND IN QUARTER 1 OF 2021
It didn’t take long for social to evolve. Take a look at the boom in Stories over the past month, with over 500M people using the feature daily on Instagram (SproutSocial). Snapchat founded this feature, now more platforms are adopting the FOMO-inducing content. So, think about how Stories can be utlised across all socials as a content format. We have challenged ourselves to do this throughout Feb to see what the impact is on our messaging reach. Stay tuned for the progress!
A more strategic approach is now necessary with Stories and should be included in content calendars. More importantly, Stories as video – since they appear to be outperforming photos. SocialInsider claim images have a 5.56% higher tap-forward rate than videos (moving on before finishing), and more drop-offs with photos than videos, showing more time spent on video overall.
SOCIAL TREND ACTIVATION
February shows us that livestreaming will remain popular, with live streams becoming pivotal to connect with a global audience in the midst of the pandemic. Further to this, Virtual Reality & Augmented Reality are becoming more popular on socials. In lockdown, people are looking for meaningful virtual interactions and VR offers this outlet. Similarly, we’re seeing an increase in AR use, with it being more readily accessible and familiar to users. AR filters are the latest social trend to take advantage of, to promote products, encourage interactions and drive purchases.
With the above trends in mind, it’s important to consider implementing them to your strategy. Depending on level of expertise, this can be challenging. Momentum provides a full-scoped digital marketing service, specifically tailored to your every need, with cost effective, competitive pricing. Be it live streaming, Augmented Reality filters or Stories content creation, we can lend a hand. So, send in your ideas for an appraisal, we’d be happy to help! To see examples of our previous work, check out our recent projects.