Long term clients and tyre giants Kwik Fit, and the Momentum team strengthen the relationship with another project. Supporting them with creative design and video – helping with Kwik Fit‘s 50th anniversary campaign this year. We were busy working up more than 200 static graphics that are optimised for social, website, affiliate and display networks and posted accordingly.
Branding the occasion
To celebrate the half century, a new branding strategy has been implemented. Working with a new style and logo produced by VCCP, Momentum created a wide range of assets optimised for digital channels. The 50th look and feel specifically highlights the heritage of the brand and gives a nod back to their old brand identity.
Alongside the initial digital flash sale campaign creative, Momentum will continue to leverage Kwik Fit’s BTCC support throughout the season, with various activations set to place emphasis on the brands rich automotive heritage. Giving something back to its customers and the loyal BTCC fanbase after what we can all acknowledge has been a tough year.
Momentous media production
We helped produce and launch Kwik Fit’s 50th anniversary video, involving staff from all around the UK as they joined in the campaign. The video features the company’s history, detailing the story of how they came to be and their core values that’ve contributed to their immense success throughout the years. The founding principles of the business remain strong, quality customer service whilst keeping pace with the ever-changing automotive developments.
In addition to the video support, we utilised animation for the anniversary, creating 20 animated gifs and videos for social media and respective display ads.
Momentum’s media production and creative design services will educate, entertain and inspire viewers in regard to special events. A story will be told, one that will build relationships between a brand and its consumers to broaden meaningful interactions and healthy brand development. Isn’t it time to activate your campaign?
Contact the Momentum team for creative and video support!