Arden Motorsport’sZak Taylor is one of the UK’s rising stars in single seater racing, with a race victory and multiple podium finishes on his CV already in British Formula 4 after making the step up from Ginetta Juniors for the 2021 season.
Documenting Zak’s rise through the single seater ranks falls to our team, which includes press releases prior to and following each event to ensure the gap is bridged between the media and driver. Doing this promotes Zak in a consistent way to generate awareness and gain the exposure needed to bolster his racing efforts throughout the 2021 season.
Social media activation
Coupled with PR support, the team handles a comprehensive social media content plan that’s filled with effective copy, alongside a bespoke creative suite to use across his socials which engages his fan base with timely, quality content at each race weekend.
A sponsorship brochure
We’ve also started putting together Zak’s partnership brochure for the ’22 season and beyond. This is because generating sponsorship is a key component in progressing through the single seater ranks – playing a part in which championship the driver can race in and the resources at hand to compete. Our creative team are putting together a bespoke brochure design that really catches the eye to send to prospective partners, in hopes of furthering a conversation and securing backing for the upcoming season. As Zak Taylor looks to make the step up to international competition, these materials will be important to enhance his future prospects.