BYKATHRYN at the British GP
On the back of providing Katie at BYKATHRYN with social media and video support, we used our connections with long-standing clients Red Eye Events to create a fantastic opportunity. The opportunity arose to showcase the perfume range at the British GP; allowing VIPs to test the product and get familiar with the brand.
BYKATHRYN goodie bags were made to give away at Silverstone. Allowing the PETROLHEAD perfume to make its mark amongst F1 fans – offering them a perfume sample to boost that all-important product awareness. Coupling the goodie bag with a bespoke flyer containing all the key information was everything needed to activate the product at the event.
Momentum’s flyer design
The creative team have therefore been busy helping BYKATHRYN with their new flyer design for distribution over the weekend. The flyer contains important branding info to give fans at Silverstone a real opportunity to test the product and involve themselves with what’s on offer. We did this with the intention of providing a transparent insight into the brand’s character and offerings – successfully launching the product amongst its intended consumer base.
The team also incorporated a unique QR code into the flyer design for fans to scan at the event, sending them to BYKATHRYN’s website to drive crucial web traffic. We did this in the aim of improving overall awareness and generating sales. Wondering what we can do for you?
Momentum combines all marketing elements to successfully activate products through bespoke design, media production and event support – aiming to get the product seen where it’s most likely to be engaged with. Fancy a chat?