It’s easy to forget just how many changes we made in 2020. With the ever-changing times, comes the need for brands to pivot. Tweaking the product/service that they provide in order to meet the changing needs of the customer. Power Maxed did just that!
POWER MAXED HYGIENE RANGE
A great example of this is Power Maxed–the cleaning brand that focused on car and home hygiene before 2020 has now developed a new range of products to tackle the coronavirus outbreak–the hygiene range. Including alcoholic hand gels, surface cleaners and handheld room foggers.
The team at Power Maxed worked tirelessly from the turn of the year to create a range of products that not only help tackle the virus but hold various BS EN certification. Meaning they are all certified in helping control the spread of harmful microorganisms. Tested to ensure they are effective at killing 99.999% of bacteria within five minutes. (We know, that’s a lot of 9’s…) The company had successfully pivoted during a crisis to help keep you safe during the pandemic and well into the future.
HOW MOMENTUM HELPED POWER MAXED
To ensure that the brand’s new product range didn’t go unnoticed, they sought the help of the Momentum team. Coupled with our trusted camera equipment and one too many face masks, the team headed to GYMIT Bidford, a local gym near the Power Maxed offices to help produce a set of product videos and a photoshoot. In a bid to market the product range to a new audience beyond the usual car enthusiast. A few days later, Power Maxed had a suite of 200+ high-quality images and half a dozen video edits to include in its new strategy helping them pivot in a time when most brands were pausing.