DIGITAL MARKETING FOR THE NEW DIGITAL AGE
After a busy year, Momentum Social has successfully delivered projects across multiple industries. First, in automotive and fashion. Then, smoothies and baby food and now into B2B manufacturing. Again and again, we’ve seen our model deliver ROI for clients. In fact, the addition of cloud-based software provider TotalControlPro is one of the most interesting yet. After a busy few years themselves; the cloud-based software company now supports some of the world’s most prestigious manufacturers with smart technology.
INNOVATING THE INNOVATORS THROUGH DIGITAL MARKETING
Since the plague of productivity issues began in the UK. TotalControlPro has pioneered and implemented industry-leading technology. In fact, they’ve delivered projects for the likes of Siemens, UK Bifold and Strattec. As a result, putting TotalControlPro clients in real-time control of their manufacturing process. As well as, allowing managers to track the status of jobs with a real time view of how they move through the process.
Momentum Social integrated into the TotalControlPro management team to enhance their marketing efforts. To clarify, the main aim was lead-generation and creating brand awareness via social media. Therefore, using learnings from previous clients; Momentum now operates a targeted content and ad strategy; focused on growing the accounts, reaching new audiences and generating quality leads.
CREATING THOUGHT LEADERS
TotalControlPro is now becoming an established thought leader. In fact, the company already speaks at regular industry events such as; Innovate UK, Advanced Engineering Show and Smart Factory Expo. Therefore, in order to amplify this voice, Momentum support with social strategy. First, using outreach to build the network and position. Then, communicating the TotalControlPro vision as a key voice within the industry. As a result, gaining the attention of peers, competitors and most importantly customers, in order to drive sales exponentially.
SOCIAL MEDIA ADVERTISING
We have been hard at work in 2021 providing social media support via LinkedIn paid advertisements. This entails monthly LinkedIn campaigns with tailored messages towards varying industries, such as construction and aviation. In addition to varied job roles within these industries such as operations directors, and production managers.
The ads are targeted specifically at users within manufacturing, to those that would benefit most from the cloud-based software promotion. Each ad is set with certain parameters and objectives, such as increased website visits, with budgets and running dates adequately set in line with business goals. A simple hard call-to-action such as ‘Request demo’ has been set to navigate users to the website. Each advert contains informative post copy, accompanied by bespoke assets and a link to drive website traffic to improve conversion rates.
We’re working alongside them to help optimise the user journey on their new website, in the hopes of improving conversion rates of users booking demos. We’re able to evaluate this analysis via Google Analytics, which gives a breakdown of key website insights, such as referrals and click through rates to assess ad performance. When reporting on the LinkedIn ads, we’ve been analysing key metrics such as impressions, clicks and average click through rates to dive into details on the customer journey.