Following consecutive trips to join the FIA in Macau; Momentum has fine-tuned its content creation capabilities. Since 2018, we have visited Macau to captivate global audiences during the Grand Prix. Once again, MPA Creative enlisted the help of Momentum Social to activate the FIA GT World Cup and FIA Formula 3 World Cup.
Ultimately, working at such a prestigious event; which is a proving ground for future F1 stars. Means only the highest levels of quality content is acceptable. Check out our F3 montage below.
As ever, the Momentum team quickly got to work forging key relationships with drivers and teams in both paddocks. In order to ensure insightful one-to-one interviews could be filmed to keep fans updated following each session. First, double Macau Grand Prix winner Dan Ticktum. Next, reigning European Formula 3 Champion Mick Schumacher (below) and finally the King of Macau himself, Edoardo Mortara. The team successfully ensured that each driver felt comfortable in front of the camera; this allowed us to provide the relaxed behind-the-scenes content that fans have come to love.
Momentum is always looking to offer fans something truly unique. Therefore, in 2018 the team worked hard to successfully place it’s 360-degree camera in the Mercedes-AMG Team GruppeM Racing Mercedes AMG-GT3 of Mortara. Ultimately, allowing fans to experience the exceptionally tight and twisting streets of Macau in virtual reality; a first for the event in a GT car during open sessions. In addition to achieving over 40,000 views. Momentum were able to clearly demonstrate the immersive nature of its 360 camera, which truly engages fans across the world. As well as providing a previously unforeseen perspective on one of the world’s most demanding circuits.