AWARD-WINNING WORK BY MOMENTUM & NONSENSE LONDON
In response to the COVID-19 pandemic, the NSPCC and UK Gov required a ‘live’ assembly event featuring well-known personalities. The aim was to engage children across the UK to discuss key issues that they may face during mandatory time away from school.
Following the announcement, Momentum was asked to collaborate with its Nonsense London family to deliver an award-winning Virtual School Assembly. The event itself was hosted by Ant & Dec and David Walliams along with Department of Education’s Minister for Children and Families Minister Vicky Ford.
With previous, assemblies taking place in more than 90% of all primary schools across the UK. It was vital that the digitised version still gave children the knowledge they need to stay safe from harm and to speak out if they’re worried.
RECORDED UNDER PANDEMIC CONDITIONS
The entire project was filmed virtually by sending kit to each contributor. Directed via video link and delivered to the client within two weeks. TIE Group partners Momentum and Nonsense London conducted all briefing, recording and client liaison remotely via video conferencing software. Delivering the final edit as a pre-recorded live broadcast.
Within 72 hours of posting, the NSPCC channels received 60,000 reach, 6,000 post engagements and 20,000 video views. All in all making for a very happy client. In addition, the campaign was picked up by the UK Content Awards, winning best charity campaign of 2020.