The Momentum team has been working alongside Simon at S2M Profits for a couple of years now, and we continue to build on that relationship with a broad spectrum of digital marketing services. These include:
Website redesign & management
Last year we helped the team design a brand-new website, for which we continue to provide web management in partnership with our friends over at We Jump Higher. It consisted of wireframing, copywriting and sourcing new images; all with the objective of optimising conversions and improving brand awareness.
Social Media Support
Alongside designing a new website, we also helped kickstart the S2M LinkedIn page last year, fully optimising the page with new content. This includes both creative and copywriting support to maintain a consistent presence on social media. We helped set up the bio, employee links and cover images for that professional LinkedIn look. This is important not only to build brand awareness, but to implement vital backlinks which integrate their hub with social media and generate web traffic.
Social Media Advertising
In addition to the organic social media support, we also launched a lead generation LinkedIn advertising campaign to send more people through the sales funnel and encourage conversions. The campaign targeted high-level employees for companies with turnovers of over £100 million, with 200 or more employees. The job titles of these employees were at director level, which made them very valuable to convert, but costly to engage with at the same time. Despite this, the campaign resulted in £300 cost per lead which represents extremely good value.
Creative Support
We are currently in the process of designing two eight-page sponsorship proposal documents to help S2M capitalise on the close network of people within the TOCA paddock. One of these brochures is directly aimed at drivers and another aimed specifically at teams in the BTCC, British F4 and British GT. This helps them unlock sponsor finances without the need for those said sponsors to outlay money.
The document includes information on improving the bottom line with minimal impact to budgets and cash flow. S2M’s profit recovery service seeks to alleviate any concerns, such as budget constraints in order to help sponsors make crucial financial decisions. These decisions are safer to make as S2M recover lost profits. The proposal finally explains the benefit to the driver by partnering with S2M. This includes being able to respond to regular financial barriers such as ROI and why’s and wherefores, potentially improving sponsorship relations.